A 1HQ work.

Crème Bonjour is a swedish/finnish dairy brand.

You can see the repositioning of the brand in the spot images, a light kitchen, full of flavours and tools.

The brand started off with cream cheeses to then develop into creams and flavoured creams. This project is in fact a premuimisation of the cooking (tetrapacks) and dipping (pots) creams range.

The logo has been changed and swapped in colours, the spoon has been reintroduced in a more modern way, and an impactful use of ingredients has been chosen as a winning design strategy.